Download Tourism Channel Marketing Case Studies Here
Hawaii and Middle EastChannel Development
Structuring multi-tier channel partnerships, licensing, OEM, and supplier contracts. Performing distributed searches to link companies with trusted channel partners.
As a company matures, it continually re-plots its course, to meet growth and re-organization opportunities. Hanson Marketing recognizes that channel partnerships should update with you similarly.
This colleague can attest to Hanson Marketing's proven success in quickly assessing, recruiting, training, and motivating partners:
"Tom was a key reason for the successful launch of Viadux's products into the Motorola worldwide channel organization. He provided marketing support and strategic guidance in all markets and personally drove the Latin American market initiatives. Tom was great to work with, a true team player, with great intellect and integrity."
Leonard McClure, Director of Cisco Systems Channels
Cascade Consulting Group
As manager of international sales and marketing for a developer of CAD-CAM software for electronic design engineers, Hanson Marketing developed and led a network of international value-added resellers (VARs). Intellectual technology transfers were negotiated through licensing and localization agreements with master distributors in Asia and Europe.
The results? Revenue from this VAR channel netted 40% of the company's annual revenue, and the company became of three top providers worldwide. Owing in part to its reputable reseller network and positive market image, the company was successfully sold.
Here's what one satisfied client has to say:
"Standard Filter engaged the services of Hanson Marketing to strengthen our international expansion plans. Tom's ability to keep current on foreign trade policies helped us anticipate such roadblocks as regulatory constraints, import duties, and product compliance. His experience in forming trade partnerships has helped us find the fastest path to new customers in high-growth global markets. If your company needs to capitalize on international growth opportunities, then I highly recommend Hanson Marketing's integrated services."
Toby Wiik, President
Standard Filter Corporation
