Product Launch: Hawaii Kai Gourmet Sea Salts
Multi-Tier, Global Brand Launch Captures Shelf Space in Specialty, Natural Food Retailers
A Hawaiian manufacturer of natural personal care and specialty food products retained Hanson Marketing to define its global market entry strategies. Extensive market entry analyses, pricing and margin formation, and oversight of product certification cycles through stringent health regulations in Japan and the European Union.
The results? A 3-year product marketing roadmap has been deployed. The brands are by Whole Foods, Williams-Sonoma and other leading specialty and natural retailers. The company's products are a favored, private-label ingredient in natural personal care lines and foodservice and hospitality staples in France, Britain, Germany, and Spain.
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