International Business
Award-Winning Global Partnerships Based Upon Trust & Mutual Support
In October 2008, Hanson Marketing's excellence in international business development was recognized with an Export Achievement Certificate, presented to Hanson's client, Hawaii Kai, by Hawaiian Lt. Governor Duke Aiona and John Holman, Director, Pacific Islands and Hawaii Export Assistance Center, U.S. Dept. of Commerce.
With progressive experience in successfully connecting innovative products with new international customers, Hanson Marketing has managed resources and staff in the areas of international sales, bi-national trade with Mexico and Canada, global marketing communications, and partnership development for a series of successful import-export companies.
Hawaii Kai's president and CEO has this to say about Hanson Marketing's success in international business:
"I admire how Tom conducts business: his commitment to integrity, his zeal for finding new customers in market niches around the world, and his timely and innovative strategies for communicating in our specialty market sector. Hawaii Kai looks forward to working with Tom again on upcoming projects."
George Joseph, President
Hawaii Kai Corporation
Hands-on sales and promotion of a range of products -- highly complex software, consumer electronics, mobile telephone accessories, broadband access equipment, telecomm infrastructure, and consumer packaged goods -– has included the organization and hosting of trade missions, match-making with prospective international partners, and formation of international events:
"Tom has always demonstrated a unique understanding of the European market. He develops marketing strategies that result in successful European channel establishment. On top of that, he is just a great human being who is a pleasure to work with."
Nicolas Boudot, Central European Manager
St. Bernard Software
Skills that find and retain influential new customers and partners in overseas markets:
- Negotiation of OEM, licensing, distribution and technology transfer agreements
- Multilingual presentations to diverse audiences that inform and persuade
- International budget creation and analysis, regardless of company size
- Management of costs of goods and channel margins, taking into account such market pressures as energy, transportation, and insurance costs
"Hanson Marketing trabaja con tenaz y eficaz; muy orientado a objetivos ... y con una clara vocación dentro del departamento comercial, sin perder de vista los aspectos técnicos."
(Hanson Marketing works with tenacity and effectiveness: very oriented to marketing objectives, clearly dedicated to sales goals, without losing sight of technical aspects.)
Fidel Mirablau, Gerente de Ventas/Sales Manager
Tibidabo Barcelona