Product Launch: Training
Integrated Training Program Boosts Success of Product Launch
Sales Teams at Major Retailers Benefit from Self-Paced Training for New Products
The challenge faced by JABRA, manufacturers of hands-free earpieces for mobile phone users, was to capture the attention of busy retail managers long enough to inform them about pending hands-free driving legislation and introduce them to JABRA's new Web-based training modules.
Store Managers Targeted for Custom Mailing Featuring Fun, Affordable Intro Kits
Jabra captured the attention and loyalty of such partners as Verizon Wireless and Best Buy, and reaped increased sales and brand leadership in this emerging category, along with word-of-mouth sales buzz among consumers and media.
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