Product Launch: Web Launch
Timing Is Everything: Web-Based Product Launch Creates Buzz at CeBIT
JABRA's Reputation for Innovation in Bluetooth Accessories Highlighted at Top-Attended Event
JABRA, a leader in wireless mobile solutions for consumers with a different mind-set about personal electronics, chose the industry's titanic CeBIT Show to unveil their newest innovation. Targeting upscale "early adopters" of new technology, its new SP100 Bluetooth-enabled portable speakerphone made a splash with press and analysts alike at the global event.
The company's show-centric launch was promoted by Hanson Marketing through a Web-based marketing campaign comprised of splash pages, banner ads, and links at the event's Web site press room. The call to action invited key customers, editors, and resellers for a sneak peek, and announced to competitors that JABRA remained the dominant brand.
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