Web Collateral: Gourmet Web
Refreshed Gourmet Foods Web Site Supports Expanded Brands, Channel Relationships, Tells a Story
Hanson Marketing Directs Award-Winning Team in Update to Manufacturer Web Site
Hawaii Kai's product lines and channel partnerships were quickly expanding but its corporate Web site wasn't keeping up. Beautifully crafted to convey the allure of the Hawaiian Islands, the original site contained a solid basis upon which to support such new dynamic features as retailer locator, recipes, celebrity testimonials, and a multi-media presentation.
Teaming with award-winning Web designers, Hanson Marketing phased in Web site enhancements (whose launch coincided with industry tradeshows), providing art direction, creation of a retailer database, and extensive copywriting. The resulting branded Web site is visually rich and informative, instilling the allure of the Islands into the minds of viewers, while structured for search engine optimization and secured online shopping.
http://www.hawaiikaico.com/
"Tom is one of those rare executives who is able to translate his vision into a practical set of objectives. We worked together on a variety of projects and he never failed to be engaged, insightful, humorous, and helpful. ... I have no hesitation to recommend him most highly."
Roger Dubin, President
DubinMarketing.com