Print Collateral: Product Rollout
Launch of New Software and Professional Services Accelerates Quick Revenue Growth
Rolling Out a New Software Suite in an Emerging Market Sector
ACCEL Technologies was an established developer of electronic design automation software used by systems and process design engineers worldwide. The company identified an untapped potential among its customer base for enterprise-wide, product data management and design archiving software and related professional services.
Hanson Marketing's launch kit for the new ACCEL PDM suite consisted of trial modules for press and analyst sessions, a themed press kit, tradeshow identity, online- and CD-based tutorials, and printed brochures. Just three years after ACCEL's launch of the new PDM division, the line accounted for 20 percent of company revenue.
Product Family Brochure.pdf
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