Web Collateral: Manufacturer Web Site
Engineering-Friendly Website Introduces New Products, Professional Services
Website for CAD/CAE/CAM Systems Developer Features Database-Driven Online Support, Enhanced Buy-Now Functions
Hanson Marketing teamed with design and database experts to launch a completely new Web site in just 30 days. The next-generation site coincided with new product launches and the formation of the company's professional services division. The team provided art direction; creation of an online, database-driven technical support site; and extensive copywriting services. The resulting branded Website promoted links to Value-Added Resellers (VARs) around the world and supported the company's launch of its new professional services division, which contributed 20 percent of company revenue in less than three years.
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